written by
Quirin Stoddart

Are you eager to supercharge your medical practice's growth in 2023? The world of medical marketing is evolving rapidly, and staying ahead of the curve can make all the difference.

As a trusted medical marketing agency, we're here to share our insider insights and innovative strategies that are sure to drive maximum success for your practice this year.

These creative techniques are designed to enhance your online presence, attract quality patients, and boost your practice's reputation. Let's explore the top 10 creative medical marketing ideas that can catapult your practice to new heights.

... pssst stay tuned, we got a little bonus for you at the end!

With that said, here are our Top 10 Creative Medical Marketing Ideas for 2023 that you can use for your Practice today! 👊

1. Perform a Medical Website SEO Audit

Your website is more than just a digital presence; it's your lifeline in the online world. To maintain peak performance, regular SEO check-ups are essential. By conducting a thorough audit, you can identify your website's strengths, rectify its weaknesses, and stay ahead in the ever-evolving SEO game.

No idea where to start?

Claim your FREE Website Audit with our Experts today! --> https://www.hyvegroup.de/booking-free-audit

2. Leverage Search Ads

In 2023, harnessing the power of Google ads is not just a creative medical marketing idea; it's a necessity. Why? Because patients actively search for medical services, treatments, and conditions online.

Google ads allow you to position your practice at the forefront of these searches, pulling in high-quality leads that are genuinely interested in what you offer. It's about attracting patients who are further down the decision-making funnel, making conversion easier and more effective.

3. Grow Your Email List

While exploring innovative strategies, don't overlook the goldmine that is your existing patient base. Nurture your relationship with past and current patients by growing your email list. Sending out personalized newsletters can keep them informed about your services, upcoming procedures, and exclusive offers.

Pro Tip: Exclusive seasonal offers convey the most patient bookings!
Leverage on Holiday Offers like the Christmas, Easter & Summer Seasons.
Or even special occasion like Valentines Day's, Anniversary's and Birthday Offers.

This targeted approach is akin to plucking low-hanging fruit—it's a highly effective way to increase patient engagement and drive new appointments.

Steal these 6 FREE Email Templates we set-up for you in the Blog Post below:
6 Newsletters to Highlight Your Expertise

4. Master Geofencing Ads

Geofencing is a rising star in the realm of healthcare marketing. This cutting-edge technique enables you to target potential patients based on their geographical location and device usage. For example, if you run a urology practice and want to promote vasectomy procedures, you can geofence local gyms, barber shops, or golf courses.

When individuals enter these areas, they become part of your geofencing audience, allowing you to engage them with video and graphic-based ads. Geofencing is all about making a memorable impression right where your potential patients are.

5. Physician Spotlight Videos

Become a star on the small screen by creating engaging videos featuring your physicians and services. Platforms like YouTube are booming, making it the second most popular social media network and the second-largest search engine after Google itself.

To leverage this trend, create engaging videos that feature your physicians and highlight your services. This approach not only boosts your online presence but also builds trust with potential patients who can see and hear directly from your medical experts.

6. Backlink Building

Trust and authority are critical components of successful SEO. Quality backlinks, which are links from other websites to yours, play a pivotal role in establishing your practice as a reliable source of medical information.

While many think of backlinks as a national SEO strategy, they are equally effective for local SEO when done correctly. Focus on building high-quality, relevant backlinks to enhance your practice's visibility and credibility.

Need help building your Backlink? You're just one step away from it! --> https://www.hyvegroup.de/booking-call

7. Google Business Profile Optimization

In today's healthcare landscape, local visibility is paramount. Most patients prefer convenient, nearby options. To ensure your practice stands out in local searches, optimize your Google Business Profile.

This free tool allows you to manage how your practice appears on Google Maps and in search results. By providing accurate, up-to-date information and engaging content, you can capture the attention of local patients seeking your services.

8. OTT & C-TV Marketing

Over-the-top (OTT) and connected TV (C-TV) marketing represent the future of advertising. These platforms enable you to deliver high-quality, TV-style ads to potential patients who consume content via streaming services and smart TVs.

Embracing this innovative approach allows you to reach your target audience where they are most engaged—while watching their favorite shows or movies.

9. Interactive Patient Generation

Engaging with your audience has never been more fun or effective. Interactive quizzes are an ingenious way to qualify patients genuinely interested in your treatments and services.

By creating quizzes related to your medical specialty, you can provide valuable information and capture leads simultaneously. It's a win-win situation that fosters patient engagement and helps you identify potential patients who are ready to take action.

9. LinkedIn for Referral Growth

Networking isn't limited to in-person meetings anymore. LinkedIn, the professional social network, has emerged as a powerful platform for connecting with local physicians and physician liaisons. The pandemic reshaped the way referrals happen, and LinkedIn offers an excellent opportunity to expand your referral network.

Other resources to help you get started..

2023 Medical Marketing Checklist:

Here is a quick checklist to get you started with generating patients through Medical Marketing. Remember imperfect action beats inaction, get started and keep publishing.

• SEO Audit:

• Regularly check website SEO.

• Optimize for higher rankings. If you are stuck get our help here -https://www.hyvegroup.de/booking-call

  Search Ads:

• Invest in Google ads.

• Target potential patients.

  Email List:

• Engage past patients.

• Use newsletters for promotions.

  Geofencing Ads:

• Target by location.

• Make a lasting impression.

  Physician Videos:

• Feature your team.

• Build trust on YouTube.

  Backlink Building:

• Gain quality backlinks.

• Boost local visibility.

  Google Profile:

• Optimize for local searches.

• Ensure accuracy.

  TT & C-TV Ads:

• Reach audiences via streaming.

• Deliver high-quality ads.

  Interactive Leads:

• Use quizzes for lead gen.

• Capture interested patients.

  LinkedIn Networking:

• Connect with physicians.

• Expand online referrals.